Tal is an experienced economist who successfully established the use of behavioral economics tools in Israeli policy making and has advised dozens of startups on behavioral product strategy.
Tal began her career in Wall Street, where for many years she worked with the world’s largest asset managers on macro-financial investment models and asset allocation strategies. She later transitioned to leading strategic reforms in the Israeli Ministry of Finance (Budgets) and founded the government’s behavioral economics initiative, before founding Out of Line. She holds degrees in Law and Economics from Tel Aviv University and an MSc Economics from LSE.
We unlock behavioral challenges across multiple customer pathways. Initial trial, signup, repeated use, and habit formation.
We apply behavioral thinking to product strategy. Pricing, sales, behavioral segmentation and more.
We start with what we already know from the literature, adding our own research, and plotting our learning process for your specific product.
We take on projects that aim to help people make better choices, improving wellbeing, health, financial decisions and more.